Listen to the related podcast episode for this post.
Every week I create a new episode of my podcast Business for Designers and Developers. I created this podcast to provide quick tips to creatives to grow their business. The podcast has the side benefits of improving my personal brand and potentially gaining new clients. But it wouldn’t be as successful without a solid process and framework.
Before I get started recording of course I need a topic. Getting started with a blank slate is incredibly difficult. Plus, being put on the spot to think up an idea is always harder. I tend to come up with ideas throughout my daily life. When I do I quickly make a note on my phone or set up a draft post with the idea. When it comes time to write a post for the week I can go through the ideas and pick one. I typically have about 30 ideas to choose from which makes things much easier.
I then do any research related to the topic and write a blog post with WordPress. Writing helps me to gather my thoughts and properly present my idea. At least right now as I’m starting out I don’t feel comfortable enough to record a podcast from scratch. Writing also sets up a lot of the backend work for the podcast.
Once I’ve written my blog post I’m ready to record. I use Adobe Audition to record and edit my podcast episode. I use my blog post as a guide to keep me on track and make sure I hit all of my topics. Most importantly, I try not to read off the post as it would then sound too scripted. Once the recording is done I do some quick sound edits to remove background noise, mess with the highs and lows, and more. I slap on the intro and outro, then export the audio file.
Post-Recording and Publishing
Once I have the audio file I upload it to Transistor, my podcast host. I use my template for creating the episode artwork and add any applicable links in the show notes. After adding all the data I schedule it to publish or I publish it immediately. I take the episode and embed it in my blog post before publishing that.
From here it is all about repurposing the content to all forms of social media. First, I copy the blog post as an article to both LinkedIn and Medium. This can help drive traffic to these accounts but also pushes traffic to my podcast and blog. Transistor automatically tweets out my new episode to my Twitter account. I create an Instagram post with the episode artwork and I’m working on designing some carousels with the distilled down information. I share directly from Spotify to my Instagram and Snapchat stories. And finally, I post to my Facebook page.
The process is always evolving, especially in regards to posting to social media channels. I’m always exploring new avenues and methods to publish about the content.